A “dirty” database means lost mail and lost revenue. One simple example: a customer list where the name or address for one household is entered differently several times. What happens? Instead of connecting with your customer, you inundate them – and possibly alienate them. Repeat addresses also increase printing costs, processing costs, postage, and return mail costs.
Before your direct mail goes to press, we make sure your mailing data has been properly optimized.
You can have great copy. You can have great graphics. You can have a great offer. But without a good mailing list, your direct mail campaign will fail.
That’s why you can mail identical packages to two lists and find that one list pulls 10 times more responses than the other. Your mailing list, after all, is not just a way to reach your market. It is your market.
VisionDirect can help you identify the best list to maximize your efforts.
Call us at 317-283-1700.