Indianapolis Direct Mail · Database & List Services · Digital & Inkjet Printing · High Speed Inserting

direct mail database
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“I’ve worked with VisionDirect since 1997 for the outsourcing of tax bills and, more recently, notices of assessment. Each year, we mail anywhere from 60,000 to 100,000 tax bills and, in addition, this year, we’re getting ready to mail almost 100,000 notices. Doug and his staff are very receptive to our timelines and accommodate anything we ask for. They’ve given us their best year after year.”

Julie Crask, DBA/App Manager
Hamilton County IN
 
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VisionDirect’s secrets to creating direct mail that doesn’t look like direct mail.
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DATABASE MANAGEMENT

How old are your current and prospective customer lists? How recently were your lists merged and purged? Have your addresses been cross-checked against the U.S. Post Office as valid points for mail delivery? Has your database been scrubbed for misspellings or address mistakes?

 

 

 
 
 

UPS Resources

Look here to see the latest USPS requirements on NCOA & Move Up date

 
 
 
 

 

A “dirty” database means lost mail and lost revenue. One simple example: a customer list where the name or address for one household is entered differently several times. What happens? Instead of connecting with your customer, you inundate them – and possibly alienate them. Repeat addresses also increase printing costs, processing costs, postage, and return mail costs.

Before your direct mail goes to press, we make sure your mailing data has been properly optimized.

List Services

You can have great copy. You can have great graphics. You can have a great offer. But without a good mailing list, your direct mail campaign will fail.

That’s why you can mail identical packages to two lists and find that one list pulls 10 times more responses than the other. Your mailing list, after all, is not just a way to reach your market. It is your market.

VisionDirect can help you identify the best list to maximize your efforts.

Call us at 317-283-1700.

 

 

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